Choose Future
CI received some comments from radical ecologists when I first posted this video on Instagram. They likely saw the story about the group of artists changing the LED walls in New York and felt it was a strong statement, perhaps a bit too much for a fashion brand. They claimed I was trying to sell this brand as revolutionary. Well, from the outset, that's what I wanted to achieve - I wanted to engage people in the conversation.
Napapijri has truly made some remarkable technological strides to reduce waste and adopt cleaner technology. However, this video is not about the tech, but their vision and the positive change they represent. Achieving such a reaction is exactly what I was aiming for.
CLIENT: NAPAPIJRI
